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Business aims offer you a north star. These aims need to be WISE: specific, measurable, achievable, reasonable and time-certain. Or, they need to be tied to key outcomes. Business plans are additionally essential instruments for current companies, even these with an established historical previous of success. The Appendices embrace documents that complement knowledge inside the physique of the plan. These could be contracts, leases, purchase orders, mental property, key managers’ resumes, market analysis knowledge or anything that supports assumptions or statements made throughout the plan.
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